friends tripping together

Content creation recruitment


Team and methods information


Team and methods information


Pluralsight is an e-learning platform that provides content to upskill tech workers. Their business model revolves around hiring content creators to make courses. However, there is a very strict vetting process for these creators that require them to submit an audition.

a screenshot of auditions


The audition process was very confusing and cumbersome for both the applicant and internal team due to the need for multiple tools. The lack of clarity also led to very lengthy auditions which prolonged the whole application by about 3 weeks.


After performing user interviews and ethnographic studies observing the struggles of applicants, our team decided to design and build a new tool for the existing recruiter/applicant web app to consolidate and decouple from all the external tools.


Stanley, the author

a man
  • 46 years old
  • Lives in Boston, MA
  • Senior Software engineer at a health tech company and author of 2 books about Python development.

Stanley would like to make some extra income by becoming a content creator for Pluralsight. However, the process is extremely tedious.

Kelly, the recruiter

a woman
  • 28 years old
  • Lives in Salt Lake City, UT
  • Internal recruiter at Pluralsight that must manage all the applicants who want to become content creators

Kelly would like to quickly be able to progress candidates through the pipeline but there is too much waiting on her side.


Research, user flows, designs


To discover the market trends, I looked into similar businesses, such as Linkedin Learning and uDemy to see how they vet their content creators.


To learn more about the current user experience, I performed extensive interviews and ethnographic studies (by watching them complete tasks) on both types of users. With the data collected, I put together the personas above and user journeys below.


The current audition journey requires several informational web pages, an external checklist that must be printed, email, dropbox, and most frustratingly, Salesforce (which is not maintained by any internal team):

original user flow

For the new audition flow, I combined all of the tools above into the existing applicant web application, and decoupled the process from Salesforce by bringing the internal side of auditions into the existing recruiting application:

new user flow


A new tab for auditions and application stage indicator was added to the existing applicant tool.

screens showing the new social tab

A 6 step screen flow brought the applicant through the steps necessary to create and submit a successful audition video.

screens showing the collaboration section

A section to upload videos is added so that there is no longer a need for dropbox. The internal tool also has a corresponding component that allows the watching and assessment of these videos.

screens showing new calendar

Once submitted, the recruiter will be notified to assess on their end.

screen to add travelers to a group


The new all-in-one tool allows for users to just log in to their existing applicant portal and go through the whole process in one place without leaving to other apps. It also saves their progress so they can close and return to it.

graph of the new user journey


A streamlined audition process

  • Removed 5 tools by bringing their processes into our existing application
  • Decreased the total audition time by around 50%
  • Decreased drop-off rate by around 20%
  • Increased satisfaction from both applicants and recruiters