Pluralsight is an e-learning platform that provides content to upskill tech workers. Their business model revolves around hiring content creators to make courses. However, there is a very strict vetting process for these creators that require them to submit an audition.
The audition process was very confusing and cumbersome for both the applicant and internal team due to the need for multiple tools. The lack of clarity also led to very lengthy auditions which prolonged the whole application by about 3 weeks.
After performing user interviews and ethnographic studies observing the struggles of applicants, our team decided to design and build a new tool for the existing recruiter/applicant web app to consolidate and decouple from all the external tools.
Stanley would like to make some extra income by becoming a content creator for Pluralsight. However, the process is extremely tedious.
Kelly would like to quickly be able to progress candidates through the pipeline but there is too much waiting on her side.
MARKET RESEARCH
To discover the market trends, I looked into similar businesses, such as Linkedin Learning and uDemy to see how they vet their content creators.
USABILITY RESEARCH
To learn more about the current user experience, I performed extensive interviews and ethnographic studies (by watching them complete tasks) on both types of users. With the data collected, I put together the personas above and user journeys below.
USER JOURNEYS
The current audition journey requires several informational web pages, an external checklist that must be printed, email, dropbox, and most frustratingly, Salesforce (which is not maintained by any internal team):
For the new audition flow, I combined all of the tools above into the existing applicant web application, and decoupled the process from Salesforce by bringing the internal side of auditions into the existing recruiting application:
DESIGNS
A new tab for auditions and application stage indicator was added to the existing applicant tool.
A 6 step screen flow brought the applicant through the steps necessary to create and submit a successful audition video.
A section to upload videos is added so that there is no longer a need for dropbox. The internal tool also has a corresponding component that allows the watching and assessment of these videos.
Once submitted, the recruiter will be notified to assess on their end.
NEW JOURNEY
The new all-in-one tool allows for users to just log in to their existing applicant portal and go through the whole process in one place without leaving to other apps. It also saves their progress so they can close and return to it.
