A head with a brain cloud inside

UX Design

A mini wireframe

UI Design

An eye


An eye


a cartoon of JK

J. K. Wong: A UX Story


With an education rooted in psychology and a decade living abroad, the inquisitive J. K. brings a human-centered and cross-cultural approach to both research and UX/UI design.

Prepare to lose yourself in his tale of love, tragedy, and betrayal.

"A riveting and inspiring story."

"His About section is too long."

book with JK's face titled JK Wong a UX story

Full Book

EPISODE I: The Woke Youth

The Tiananmen Square massacre. The fall of the Berlin Wall. The birth of J. K. Wong. These historic moments mark the end and beginning of eras.

Quincy, Massachusetts—A newborn Justin K. Wong arrives at his new home clutching the pencil that the doctor used to test his palmar reflex. As he develops, he never lets go, sketching everything in his head: from imaginary friends to cartoon space operas. This obsession consumes him.

1996—The young J. K. receives his first Gameboy Pocket, introducing him to the digital world. Reality is no longer enough; he begins to live through screens and digital art.

In high school, his creative energy expands to music, discovering a new medium to create beauty and innovation.

EPISODE II: A Socio-Cognitive Approach

The naive J. K. thinks he has a "knack" for reading people so he decides to study psychology at McGill University in Montreal. As he becomes well-versed in Pavlov, Skinner, and Bandura, the blossoming J. K. realizes that he actually knows nothing about people. In fact, no one actually knows anything about anyone. They are all clueless bags of chemicals perceiving the world through our learned biases... however, research and data analyses are good ways to start understanding behavior.

EPISODE III: A Return to Red China

Although he loves studying the mind and behavior, the adventurous J. K. decides that psychology is not the path for him. Instead, he moves to Shenzhen, China, to become a rock star, to connect with his heritage, and to teach AP Psychology.

In those 4 years, the wandering J. K. explores China and Asia, encountering many people and experiencing many different cultures. But his journey seems to have no endpoint. "Where is he trying to go?" they all ask. Not even the wise J. K. knows.


~Creativity and innovation continues to pulse through his protruding veins~

2015—The lost J. K. engages a friend in small talk. As a product manager at Fjord, she introduces the astonished J. K. to the world of user experience. What started off as a friendly conversation turns into a mind-blowing epiphany; there is a field that combines creativity, design, and psychology?!

The enlightened J. K. almost immediately quits his job to pursue that new career but refrains to finish the school year in China. In his head, the idea stews into a rich, savory broth.

For the following year, the eager J. K. researches the industry, learns many of the necessary tools/skills, and even creates a few mobile apps (available in the Google Play Store). But it is just not enough; the hungry J. K. yearns to progress more quickly, so he finally decides to give up his life in China to dive into the belly of the beast: Silicon Valley.

EPISODE V: Vilicon Sally

January 2017 — To get there, the sporadic J. K. assembles an experimental supergroup of sonic heroes to record experimental sounds, embark on a cross-country tour from Boston to SF, and tragically break up due to artistic differences. Their legacy begins, thrives, and ends, all within three weeks.

Back in school for UX Design, the reborn J. K. trains to perceive beyond screens and into the minds of users by tapping into the UX force that connects us all.

EPISODE VI: Boston & Beyond

The post-metamorphic J. K. returns to Boston to pursue his passions. By day, he battles the chaos of featuritis and dark patterns to restore order; by night, he designs indie games and builds experimental lofi pop songs.

To be continued...